By the time your child is 3, she'll enter the next phase of block play: "stack and row." Now she can stack the blocks vertically or lay them down and configure them horizontally. She's not building with a specific purpose yet, but she is beginning to try her hand at patterns. The first patterns are usually identical blocks placed on the floor one after another until she adds a twist, such as putting a square after a rectangle, and another square after the next rectangle, and so on. "Math is the study of patterns," says MacDonald, "and encouraging block-patterning lays the foundation for math skills." Here's where fractions come into play. When she puts down two blocks side by side, she can see that, together, they form the same size and shape as one larger block.
Designed for newcomers, Pokemon Let’s Go Pikachu and Let’s Go Eevee are new mainline Pokemon RPGs for Nintendo Switch. Although the mobile game is not required to play, you can connect the Let’s Go games with Pokemon Go on your smartdevice. The game will feature the familiar turn-based battles of prior Pokemon games and will be set in the Kanto region. Start collecting, trading, and battling this Holiday season.
To receive discounted flat-rate shipping, you must meet the applicable minimum dollar purchase requirement and enter the code provided into the Promotion Code box at checkout. Available only on items shipped to a single address within the contiguous United States. Expedited shipping options may be available at an additional cost; select items may incur Extra Shipping charges due to their weight or size. Most orders sent via Standard shipping will arrive within 5 -7 business days.
Collaborate and use the family’s abilities and powers to construct massive LEGO structures in LEGO Disney Pixar’s The Incredibles. The game offers an open-world experience and you’ll tackle iconic villains and action-packed side missions along your adventure. What’s cool? Players can even customize their look and abilities in the game. The game will be available on Switch, PS4, and Xbox One.
Who doesn’t love to cheat in Monopoly? Now Hasbro is making cheating official with the Monopoly Cheaters Edition. The core gameplay remains unchanged. So what’s changed? There are 15 special cards tailored to the sneakiest family members. If you can get away with evil deeds, you’ll be rewarded; however, if you’re caught you’ll end up in handcuffs. Now there’s no banker so you can rob the bank if you’re daring enough.

Preschoolers and toddlers will love My 1st Wagon from Radio Flyer. While it’s not designed for sitting on, it’s designed to be safe for kids with no sharp edges and is perfect for transporting toys and more. You can even use it as a gift basket wagon for kids. What’s cool? The handle and steering actually are functional so you can take it on fun adventures to the park, around the house, or in the backyard.
Toddlers are constantly learning and growing, which is why educational toys are so popular for this age group. Learning toys are the perfect way for parents to keep their little ones entertained while teaching them new skills like walking, counting, and writing. It’s definitely a win-win when playtime is educational, and that’s why learning toys for toddlers are a great gift.
We are obsessed with this new interactive Fozzie Bear from Muppet Babies!  When you press his paw he’ll tell jokes, sing a song, giggle, wiggle, and more!  When he laughs his tie even lights up!  We love the message of Fozzie’s ‘never give up’ attitude and know your kiddos will love him too.  He’s now listed as one of the must-haves of the holiday season.  Learn more about Fozzie here!
Designed to elicit optimum visual stimulation for your baby, the Wimmer-Ferguson Infant Stim Mobile To Go Travel Toy is characterized by high-contrast black-and-white patterns on reversible cards. The other side of the cards are composed of colorful patterns as well as images to allow for instant switching. The mobile can be attached to any standard stroller, car seats, and infant or baby carriers. It has a sturdy and easy-to-secure plastic clamp.

Ok so these spiders actually are pretty cute!  They’re new, from Hasbro, and there are 10 different ones to collect!  They’re interactive, voice activated, and move faster or slower based on how loud (or soft) you are!  All are different colors and have different personalities, plus they can totally interact with each other when all put in a setting together.  Think of how much fun it will be to race them!  Learn more about Yellies here.


Preschoolers and kindergartners have longer attention spans than toddlers. Typically they talk a lot and ask a lot of questions. They like to experiment with things and with  their still-emerging physical skills. They like to play with friends—and don’t like to lose! They can take turns—and sharing one toy by two or more children is often possible  for older preschoolers and kindergarteners.

These blocks are super soft and each has a different picture: numbers, cars, animals and other objects. Baby can play with them in many different ways: built up and knock down, pair numerals and quantities (for example cube with number 10 and cube with 10 butterflies), match everyday shapes and animal halves (put together head and tail of zebra or panda).
This is another area where your pediatrician’s input may be needed. Depending on your baby’s overall health, he or she may recommend medical-grade silicone, which has the advantage of being the same silicone used in hospitals. Your pediatrician may also recommend specific sterilizing techniques since germ control is just as important as the grade of material.

New for 2018, fans can now build their own Brick Headz with this 708-piece Go Brick Me set. Go Brick Me is a blank Brick Headz that you can turn into any character that you want. You could make yourself or your favorite character from a movie or TV show. It has a variety of parts in a full range of colors and allows you to get creative by allowing you to customize your very own BrickHeadz buildable figure to show off to all your friends. Look for Go Brick Me to hit store shelves this April.
Launching this fall is Mecard Mega Dracha. This large-scale Mecardimal fighting dragon comes with an extra powerful game card. Roll a Deluxe Mecardimal down its back to watch it transform into its awesome dragon form. What’s cool? If you can roll your Deluxe Mecardimal far enough to reach a card, you can experience a double treat — a transforming Dracha and Deluxe Mecardimal that transforms into a powerful warrior.
Mix, match, and stack your way to fun with Disney Doorables from Moose Toys. There’s a fun surprise behind every door. This set includes Mad Hatter’s Pet Shop, Belle’s Book Shop, and Elsa’s Ice Rink. Featuring 3 exclusive characters and 3 playsets, Disney Princess fans will enjoy creating fascinating stories and creating different scenes with this fun set.
This adorable octopus can play music for baby in three languages. What a find for families that are bilingual! A great sensory toy with its plush, blue fur and satin designs on face and legs. Each leg teaches baby a new item, such as a leaf, star or flower. The Octoplush is a perfect size for a companion to snuggle and sleep with thus increasing the security level for baby.
With colorful and multifunctional wings, the Clip & Go Firefly Freddie is a great toy for your newborn baby and an excellent accessory to his or her stroller or even baby carrier. It can also be added to his or her existing mobile. It features a ladybug teether, clacking rings, a peek-a-boo mirror, a squeaker, and crinkly wings. It can also play a friendly and melodic jingle anytime anywhere. It is made of high quality and soft materials especially for the delicate skin of your baby.
The last but still very important milestone is health. By this phase, the toddlers should have already been weaned off from breastfeeding and have some experience in consuming table food. This milestone focuses on habits such as regular brushing, bath taking and simple, toddler friendly exercise. Since this is the phase where toddlers start to grow in pounds and height, it’s essential for proper nutrition to be included and frequent access to other kids means regular doctor visits for check-ups. The most common milestone is normal growth and physical ability.
How cool is this new game!  Connect 4 Shots is similar to the one that we all grew up with, but with a twist! This time you have to bounce the balls into the right slots to try and get four of the same color in a row (or diagonal) to win! This is one that you’ll not only want to play with your kids, but will probably end up taking over and playing with your own friends.  And, well, drinks may be involved.
Ready to take your battles to the next level? With the Switchstrike Battle Tower launching this fall, players can choose two or even four-player epic battles with multi-tiered battling action. One side is designed for two players, while the flip side supports up to 4 players! This set is compatible with the companion Beyblade Burst app. This set comes with one Beyblade Burst Switchstrike Battletower, 2 Beyblade Burst Switchstrike right-spin launchers, and 2 Beyblade Burst Switchstrike right-spin tops.
The Scravenger is the first accessory based Zombie Strike blaster. Nerf is introducing the Zombie Strike Survival system. Similar to the Modulus line, it is all about customization. With a cobbled together look, it comes with a flashlight and spray paint can barrel, which can be swapped out with other accessories in the line. This spring-powered magazine fed blaster has a switch on the side that enables slam fire. In case you run out of ammo, the included stock contains a backup 2 shot blaster.

Even little ones can get in on the Advent Calendar fun with the Little People Advent Calendar set from Fisher-Price. Each day leading up to Christmas, kids can look behind each door to reveal a different surprise. They will discover 24 Little People friends along with holiday-themed accessories. Little ones will be so excited as they reveal their gifts and get closer to Christmas.
It wouldn’t be a holiday without mass hysteria over the latest announcement from the Hatchimals folks.  Hot off the press (and already one of the most anticipated toys of the season) meet ‘HatchiBabies.’  That’s right.  They’re babies!  And this time you won’t know if you’re hatching a baby boy or a baby girl. It’s like a true gender reveal so get those cameras rolling! They also have a secret compartment (and companions) as an added bonus inside that famous speckled egg for extra fun this year.  They’re up for pre-order right now so you might as well get it while you can!  Learn more here.
We all have had the experience of buying a toy that our child plays with for two days and never touches again. You can guard against that by looking for toys that can be fun at different developmental stages. For example, small plastic animals are fun for a young toddler who may make a shoebox house for them, while an older toddler can use them to act out a story she makes up.
SHIMMEEZ are adorable plush buddies that come as a variety of different animals. From unicorns and cats to dogs and more, there are so many lovely friends to choose from. The coolest part? These plush animals are made of pretty glittery and shiny sequins, so you can shift the color and create all sorts of fun and creative designs with the reversible two-tone sequins. Collect all your favorites and share the fun with your friends.
VTech is a leader in kids electronic learning toys. The KidiBeats Drum Set promotes interactive learning that keeps little hands and minds busy. With three drum pads and a cymbal, the KidiBeats Drum Set lets toddlers rock ‘n’ roll to their own beat or to nine different melodies. The set has four different modes that teach letters, counting skills, phonics and memorization with follow-along tunes. Little rockers can feel like real drummers in free play mode as they bang out new rhythms with the included drum sticks to four different musical genres: jazz, rock, dance and pop. The drum and cymbal pads light up in follow along mode to help kids keep the beat. In free play mode, they light up every time the pads are hit. Number jams, Alphabeats, follow me, and free style will keep kids learning and jamming for hours. And when parents need a break there’s a quiet-play feature and an auto-shutoff to preserve battery life.
"When your toddler cooks dinner for his furry friend or gives him a bath, he is practicing adult roles in a way that helps him make sense of the world," says Amy Flynn, director of the Bank Street Family Center, in New York City. Preschoolers get even more dramatic by giving their dolls and stuffed animals human qualities as they act out conflicts and frustrations. You may walk in on your 3-year-old as she's angrily telling her stuffed animal, "You're going in to time-out!" (You won't be the only mom who feels slightly horrified, wondering if that's how you sound to your child!) Next, you may see reenactments of events, but with an outcome that suits your child better -- for example, letting all her dolls have cookies before dinner.
Choo-choo! All aboard the LEGO DUPLO Steam Train. Designed for ages 2 through 5, the Steam Train set now allows younger kids to build a moving train out of DUPLO blocks. What’s cool? It’s interactive and even teaches some basic programming concepts with special blocks that serve as pieces of code. An interactive app allows you to take control of the train – sending it in motion either forward or backward. Kids are encouraged to explore with cause-and-effect play.
Realistically, babies are happy playing with household items like wooden spoons and plastic food containers, so you shouldn’t feel overwhelmed to break the bank on toys. The best toys for babies have colorful contrast for developing eyes and and engaging textures for little hands. And because babies do tend to explore the world by placing new items in their mouths, all toys should be safe to chew on. We suggest registering for at least a few fun and bright toys that will come in handy to distract a fussy baby or make tummy time more enjoyable. Whether you are looking for simple hand held toys for play time or soothing amusement for bedtime, we have a variety of great picks for you to choose from.

With its blue very huggable body, the Octoplush is something that your newborn baby will surely love. The plush octopus is made of high quality satin patches that have been colorfully stitched on the octopus’ velour legs. The Octoplush plays soft children’s melodies in English, French, or Spanish. And while the manufacturer recommends the toy to children at least 3 months old, this can be used for younger babies as well.
No two toddlers are the same; all toddlers developed at different speeds in different ways. Just because your neighbor’s toddler entered toddler phase two when they were a year-old doesn’t mean your toddler is behind the times. However, there are times when a toddler can take too long to develop and it can cause concern for possible developmental issues developing.
We love the empowering and compassionate message where Barbie is helping people!  This ‘Care Clinic’ on wheels is also a hospital playset that comes with over 20 medically themed pieces. Our favorite?  The X-Ray machine that also turns into an eye chart with one simple pull of the lever!  Oh, the lights on the ambulance and siren work too! Barbie is truly saving the day!
It’s time to head back to the 90s! Polly Pocket is making a big return in 2018 with the Polly Pocket World Assortment. These compact Pocket Worlds are perfect for taking the fun on the go. Each has its own theme and comes along with micro dolls, accessories, and other neat surprises. Look for Polly Pocket to make its debut in fall, retailing for $4.99 – $19.99.
This little gift is great for a few reasons. Our favorite reason is that it will prepare baby for the act of brushing his or her teeth and get them used to the idea before they’re old enough that you’ll have to fight to get it into their routine later. The other big benefit is that it’s great to hand to a drooling baby who wants the sensation of pressure on his gums while teething.
Darth Vader is now a buildable figure in the LEGO Star Wars universe. Built from 168 pieces, Darth Vader looks movie-accurate with incredible detailing. In fact, it features the most accurate head detailing yet and is not just another re-release. The coolest part? You can actually remove Darth Vader’s helmet to reveal the face behind the mask. It has an action feature and full articulation along with a cape and lightsaber.
Ever dreamt of playing in Romeo’s Lab? Well now you can with Romeo’s Lab Playset. The set features a light and sound panel, working crane, laser launcher and rolling lab charger to bring your adventures to life. The set includes a Romeo figure, Romeo’s robot figure, lab charger, and three tools. What’s cool? It can also be transformed into a mobile lab by attaching the wheels.

A vigilant parent therefore must take the time to research a toy carefully before its purchase, but should also check in with manufacturer and government agency reports periodically to make sure the toy is still considered safe after it has been in real world situations for an extended period of time. Infancy does not last long; it's well worth the time and effort to ensure that a young child is safe during this precious but occasionally fraught period of life.


Is it super difficult to get your kiddo to calm down and pay attention? We hear you! Bring home an educational activity table so your little one can take all of that energy out in a productive way. This option features more than 70 learning responses, sounds, and songs, plus activities that will increase your kid's knowledge of numbers, letters, colors, and shapes!
Isn’t he the cutest baby tiger ever?! Roarin’ Tyler is the newest adorable member of the FurReal Friends family. Tyler looks fantastic and features over 100 motions and sounds that bring him to life. He responds to touch and reacts very realistically. If you roar at Tyler, he’ll roar right back. He even plays tug of war with an included squeaker toy. Adopt what is sure to become your kid’s new favorite pet companion.

The New Nintendo 3DS XL plays all 3DS games. It delivers better performance, 3D face tracking, and a new C-stick. It also features amiibo compatibility and NFC support. Play all of your favorite Nintendo games on the go from Mario to Pokémon to Super Smash Brothers and Zelda. The system offers an e-shop for playing classic games. Best of all, it offers a unique 3D experience to experience a new dimension in gaming. The 3DS is the leading portable console with no real competition in sight. Get the best portable gaming experience this holiday.
This has all the hallmarks of a great education and socialization toy, along with its practicality!  The key ring not only keeps all of the teethers in one place and graspable, the fact that they are aligned on a ring aids in developing functions in counting, causal relationship, and the subtle manipulation of objects through the selection of one teething key over another.  In addition, the varying colors of the keys provide visual stimulation, adding to the soothing quality of relief from sore gums.
This two-in-one (ambulance and hospital) will teach Barbie a thing or two about caring for others, medically. Perfect for little ones who want to be an EMT, nurse, or doctor when all grown up, this emergency vehicle opens to reveal a doctor's office, complete with a waiting room. Don't worry, Barbie — the waiting room is loaded with trendy magazines! 
There is also a piano that lights up, peek-a-boo owl, cloud with colorful beads, a spinner and swaying trees. This active center also grows with the baby and when he/she outgrows the seat we can convert it to a sturdy table for playing, coloring, writing and more! It is recommended from 4 months to toddlerhood. Therefore it can be a gift that will serve for few years.
×