The new Fire 7 Tablet is an awesome portable tablet that gives you great bang for the buck. Yeah, it’s not an iPad, but you get a similar experience for a small fraction of the price. It’s a great entry-level tablet that delivers great entertainment and now Alexa, the personal assistant, is included making it easier to use and better than ever. Choose between 8 and 16 GB storage capacities. Battery life is decent at about 8 hours. What more could you ask for? Choose from four fun colors now – black, canary yellow, marine blue, and punch red.

Why we love it: It's small enough to tuck into your changing bag but the Whoozit's BIG on baby entertainment – with loads of differently patterned and textured fabrics to see, touch and feel, and a little mirror hidden behind his nose. Our tester Marley's mum loved the dangling legs and the little Velcro strap that lets you attach the toy to your baby's car seat or pushchair.  


Let’s Dance Elmo loves nothing more than to get your child movin’ and groovin’ to different songs. There’s three different remixes. Press the rainbow to learn about colors and Elmo’s heart lights up different colors to reinforce learning. The paw print teaches kids about different animals. So, for instance, he’ll say ‘Let’s hop like a kangaroo’ to get kids moving around. Since the headset doubles as a handle, kids can take their buddy with them.
With colorful and multifunctional wings, the Clip & Go Firefly Freddie is a great toy for your newborn baby and an excellent accessory to his or her stroller or even baby carrier. It can also be added to his or her existing mobile. It features a ladybug teether, clacking rings, a peek-a-boo mirror, a squeaker, and crinkly wings. It can also play a friendly and melodic jingle anytime anywhere. It is made of high quality and soft materials especially for the delicate skin of your baby.

Now this is the house of all doll houses! Your kiddos loved their LOL Surprise Dolls all last year (and this year too), but this year it’s all about the giant 3-foot by 3-foot 3-story LOL Surprise House that has a working toilet, lamp, outdoor patio that changes from day to night, a helipad, a swimming pool they can fill with water, a sandbox, and so much more!  Plus, it even comes with an exclusive new family.  Learn more details here.
In the first year of a baby's life, the brain doubles in size, according to a 2007 study. The hippocampus, a seahorse-shaped structure deep in the brain that is used in memory processing, reaches its adult size by 10 months of age. These anatomical changes go hand-in-hand with rapid development:  Motor skills, language, and even social understanding all advance by leaps and bounds.  
Every day is a new adventure for babies and toddlers. For this age range, choose items that stimulate their minds, bodies and all five senses. These toys encourage experimentation with colors, shapes, sounds and textures. By offering opportunities for hand-eye coordination, motor skills, language recognition and nurturing, parents are providing little ones with the early development skills they need as they grow up. View the skill key.
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