Parents report that all of this variety keeps their baby entertained during car trips, playtime, walks in the stroller, and more. Freddie the Firefly clips onto car seats or stroller bars, making it less likely that the toy will end up out of reach on the floor or ground. The thin body may be easier for small hands to grasp, making it a good choice during the time when motor skills and muscles are still developing. Freddie the Firefly is ready to go wherever your baby does — and it promises to stay close with the help of the built-in clip!

Paint all day -- mess-free! This interactive plug-and-play system includes a base and a wireless paintbrush. Kids can choose from a variety of activities, including painting in one of eight themed worlds (each with unique brushes, stampers, and effects) and creating colorful spin art. Then print your digital art to brighten up the refrigerator door!
These 10 BPA-free rattle teethers are also musical instruments that allow your baby to explore different sounds and feel like a bandleader in their very own home. They help babies develop fine motor skills while learning how to grip various shapes and textures and — once your infant starts to use them to relieve gum discomfort — you can worry less knowing they're made from safe, non-toxic materials.
Got a super geek who loves Voltron? Standing 15-inches tall, this is one of the most awesome LEGO Voltron figures we’ve ever seen! Built from over 2,000 pieces, the level of detailing is simply incredible. In fact, it is the biggest LEGO Mech ever. Fans will love building it and showing it off to all their friends. It is the perfect gift for any Voltron fan – sure to make them smile from ear to ear.

Babies and toddlers can have their very own tablet with My First Learning Tablet. Through 25 pretend apps and activities and over 20 songs and melodies, this toy introduces little kids to numbers, shapes, colors, and more. It features a touch-sensitive light-up screen and kids can even swipe on-screen. Touch an activity icon to choose an activity to play or hear phrases, music, and sound effects, depending on the mode. There are 3 modes of play: Explore, Learn and Music. The 5 dock icons introduce kids to more phrases and sounds about greetings, time concepts, pretend play, and music. This is a cute toy that helps little ones feel big with a tablet all their own. They’ll love swiping on the screen and tapping the icons just like Mom and Dad. The lights and fun sounds make the learning play fun and engaging.


The hit lollipop-filled scented plush mini collectibles, Pikmi Pops Surprise, introduce brand new surprises to discover in Season 2 like notebooks, nail decals, charms, and more. With the new season, there are more than 45 Pikmi Pops Surprise plush figures to collect. They are going to be a lot more wearables. You can wear them as rings, hairclips, and backpack clips.
Want to have fun in the dark? The Crayola Picture Projector comes with 3 translucent markers that allow kids to draw right on the surface. Because they are translucent, the color is projected onto the surface. Controls are included for resizing the image to make it bigger or smaller. Using a towel or cloth, they wet erase so you begin creating again for hours of endless fun. It’s sleek and portable and even doubles as a flashlight. Kids will love telling ghost stories with this fun projector.
It’s time for another tried and true baby gift -- Maracas! Since babies are stimulated by their five senses as each develops differently and according to their age, maracas can be a great toy for helping to sharpen those senses. They’ll give babies a sense of sound and control as they slowly bridge the connection between their own movements and the sounds that they’re hearing.
A great choice for baby’s first rattle as it is the softest around. The feet are made of a crinkly material which crunches when chewed on or squeezed. Perfect for the first sensory toy providing sound and touch opportunities as baby grows. The vibrant colors and jingling bells will keep baby spellbound for a good while. The unique ring shape makes this toy easy for baby to hold making it a first toy for developing those motor skills.
Set in beautiful Britain, Forza Horizon 4 amps up the fun with dynamic seasons in a shared open-world experience. Seasons change everything and actually impact gameplay. Paths previously blocked off can be opened during different seasons. The game allows you to play with other people in the community. The visuals and gameplay couldn’t be different. It’s a completely new take on Horizon. Fans have been asking for 60 FPS mode, and the developer has delivered. The game will also be available on Xbox Game Pass.
So simple, yet so perfect for baby’s first mobile. Not only does this mobile play music, but it can also rotate the toys as it does so. Colorful toys entertain your little one anywhere he or she goes because this mobile is so versatile, it will clip almost anywhere. Baby will be entranced by the music and the toys moving above the head. Great for the little one to go to sleep by.
Babies love books. They love the pictures and the act of turning pages, and it’s very often the best way to occupy baby without actively engaging him yourself. So books are a great distraction while you’re out shopping or while you’re doing the dishes. The best part of these books is how small they are – a few of these guys will fit in the diaper bag easily! And because they come in a pack that makes them less than a dollar each, losing one or two here and there won’t break your heart. Because that adorable little baby is going to throw everything out of the stroller anyway!

The LeapFrog LeapPad3 is the perfect first tablet for your child. Kid-tough and kid-safe, the Learning Tablet is shock-absorbent for accidental drops, and the protective screen guards against scratches and shatters. As an added bonus the LeapPad3 can access the learning library where your child can hone skills in math, science, reading, writing, and more. ($90; leapfrog.com)
One of the more interesting and creative sets we discovered at the Magformers showroom was the upcoming Magformers Sky Track Adventure Set. Magformers is the leader in magnetic construction toys, which are perfect for introducing children to STEM concepts like math and engineering as well as developing spatial reasoning, critical thinking and creativity skills. What’s cool is that the Sky Track Adventure set allows kids to build several cool configurations and race a battery-powered rocket along the track.

The colorful Bead Buddy Giraffe is a wonderful sensory toy for baby that offers many textures to explore and teething opportunities on the giraffe’s ears and nose. The rattle tummy filled with beautiful beads will keep baby mesmerized for long periods, plus the neck made of rings that clink together are sure to please even the youngest baby. This toy is a perfect size for grabbing and chewing and and all-around buddy toy.
Imagine being able to build your very own R2-D2. This Star Wars Droid Inventor Kit from littleBits gives you everything you need to build your very own droid. It even includes servos and motors to control it via your smartphone. The droid features cool lights and sound effects to make it feel right out of the Star Wars movies. You can have all sorts of fun and exciting droid adventures. Best of all, you can make anything you want beyond just R2-D2. It’s all up to your imagination! The major coding update will give you much more variety in your droid actions and teach kids how to code.
Is it super difficult to get your kiddo to calm down and pay attention? We hear you! Bring home an educational activity table so your little one can take all of that energy out in a productive way. This option features more than 70 learning responses, sounds, and songs, plus activities that will increase your kid's knowledge of numbers, letters, colors, and shapes!
This cute, colorful product includes a child-sized stool where little ones will sit for hours. The interactive activity desk has five learning pages to teach numbers, counting, letters, fruits, and colors. Toddlers can touch different spots on each page to learn about the pictures, and if you want more skills, additional expansion packs are available.
First impressions for Mia’s Camper Van set are that it is really colorful and pretty sizable. The stickers give it some nice extra detailing. The set also includes a raft seating two mini dolls. There’s even a sleeper section with two beds for your mini dolls after a long day of adventuring. There’s plenty of detailing inside with a stove, sink, fridge, and more. It’s definitely a nice place to be and there’s plenty of play space for imaginative story-telling.
Lastly, communicative skills milestones become achievable for this toddler phase. The toddler should be able to be understood more clearly and learns how to use proper pronouns to express concepts such as ownership and identity. Once they are three, the milestone of being able to speak hundreds of words plus understand instructions and directions that involve multiple steps should be the achieved. This gives an easy to path to the development of friendships. The milestone of understanding and developing friendships, expressing and using their emotions in social settings and how to interact properly with different kinds of toddlers and people in general will be achieved.
Shadows In The Forest is a surprisingly refreshing and clever game. You play the game in the dark and light and shadows are a core part of the game. One player is the lantern, a pursuer represented by a small LED lantern. Other players are the Shadowlings, who crave darkness. The Shadowlings have to gather under the tree, while the lantern has to freeze Shadowlings in its light. The catch? Shadowlings can’t cross light beams projected by the Lantern. It’s the perfect game for sleepovers and requires chess-like strategy and cooperative play.
Using the grocery shopping analogy, I would say that some toys are more nutritionally dense than others and we want to make sure our babies and children are getting some exposure to those toys that encourage exploration, creativity, sustained attention, social interaction, sensory processing skills, motor development and learning. My aim is to pass along some new ways of thinking about toys so that you can balance your child's "toy diet" with some developmentally powerful toys and activities.
There's no better way to get kids excited about science than with hands-on activities. The GeoSafari Jr. My First Microscope can help preschoolers explore hidden worlds at a range of magnifications, from 2.5x to 8x. The two large eyepieces and chunky focusing knob are specially designed for little learners, and the large, fixed sample tray can hold flat and 3D objects. (Recommended ages: 3+ years)
Inspire a world of creativity and imagination with the Crayola Fabulous Art Kit from Crayola. The Fabulous Art Kit contains 24 Crayons, 12 Colored Chalks, 12 Short Colored Pencils, 16 Glitter Crayons, 6 Paint Pot Strip Special FX, 10 Coloring Pages, 8 Fine Line Markers, 1 School Glue, 1 Paint Brush, 1 Color Your Own Sticker Sheet, 1 Desktop Caddy, and 1 Reusable Storage Tub. It has everything for your various art projects and makes a great gift idea for artists.
Every Barbie world needs a medic. Featuring a working siren, the Barbie Care Clinic Vehicle races to the rescue in emergency situations. What’s cool? Not only is it an ambulance, but also it transforms to reveal a care clinic! Check in patients at the check-in stand and have them wait for their appointment in the waiting room with a fish tank. Interacting with the fish tank reveals a gift shop for get-well gifts, such as a teddy or heart balloon. The exam room is perfect for medical emergencies or check-ups. Here you can even reveal two x-rays. Accessories include a medical bag, stethoscope, arm cast, leg cast, blood pressure machine, and more to enhance your play experience.

The design makes it very attractive to the child because it is in the shape of objects that he or she already associates with things that bring pleasure or relief--baby bottles and fruits!  This naturalistic effect cements positive correlation and a causal relationship with the product.  It is made with 100 percent medical-grade silicone and comes in varying textures, so the child can find just the right pressure for relief.
This toy is suited for children nine months and up, and the light up part can be removed and placed on the floor for tummy time fun. With 70 sing-along songs, noises and sayings your baby will delight in all this has to offer. Even after they've mastered walking they'll love pushing this around the house or outdoors, so it has a long "shelf life" in any home.
The Cozy Duet Baby Swing from Graco is great for a new baby. Equipped with multiple swing speeds, vibration settings, and a mobile, the swing provides entertainment as well as a comfy place for your baby to fall asleep. Keep your baby close in this swing that doubles as a rocker when you need your hands free. Bonus: It also includes five songs and sounds to soothe your little one. ($99+; hayneedle.com)
And they called it puppy love: The KD Kids Rescue Runts are adoptable plush pets that kids can "rescue," groom and love. A grooming kit includes a brush, tweezers and more to help rid their pet of (pretend!) fleas, clean its paws, wipe away tears and brush its soft but messy fur. Adorable and adoptable, make this the best toddler Christmas gift ever by bringing home all four rescue puppies! ($20; amazon.com)
Did you know that Elmer’s Liquid School Glue can also be used to make slime? While many people think of glue for their arts and crafts projects, it actually is a key ingredient when making slime. It makes wonderful slime that is nice and stretchy with fantastic consistency and it’s super satisfying to play with. Now you can make all types of slime until your heart’s content!

Examples: Balls of different shapes and sizes, tricycles or three-wheeled scooters (with appropriate protective gear), plastic bowling sets, child-size basketball hoop, pull-toys (e.g., toys that your child can pull on a string), wagon to fill and pull, gardening tools to dig and rake with, moving boxes (open at both ends) to make tunnels to crawl through

All your kids unicorn dreams are coming to life this season!  Yep, this is an actual electric unicorn that your kiddo can sit on and ride around the house (or outside).  This magical wonder goes backwards and forwards by using the reigns and can go up to 3 mph. Plus the unicorn horn lights up.  Awesome!  This is a hot item so feel free to check availability on Amazon here.  And you can learn more about My Lovely Unicorn here.
The Grand Department Store is central to the Calico Critters’ new series. Its design allows kids to customize the layout by moving around the terrace, balconies, windows and awnings. Kids can let their critters enter the store via the revolving tower doors and explore the various levels with the elevator. This set includes one Stella Hopscotch Rabbit figure to bring your imaginative storytelling adventures to life.

Bright Starts Lights, Lights Baby Learn and Giggle Activity Station: This brightly-colored activity station features a flipbook that interacts with a corresponding windowpane. Baby can press buttons to light up the activity station, and hear various sounds, phrases, shapes, and colors. There are over 65 sounds, melodies, and phrases. With two modes of play — sitting and standing — it grows with baby, too.


By the time your child is 3, she'll enter the next phase of block play: "stack and row." Now she can stack the blocks vertically or lay them down and configure them horizontally. She's not building with a specific purpose yet, but she is beginning to try her hand at patterns. The first patterns are usually identical blocks placed on the floor one after another until she adds a twist, such as putting a square after a rectangle, and another square after the next rectangle, and so on. "Math is the study of patterns," says MacDonald, "and encouraging block-patterning lays the foundation for math skills." Here's where fractions come into play. When she puts down two blocks side by side, she can see that, together, they form the same size and shape as one larger block.
Versatility can be seen in many features, such as beads of different shapes, different grades of thickness and flexibility, and varying textures such as ridges and nubs. Our teether picks encompass one or more of these features to give babies a well-rounded chewing experience that will grow with them, even into the toddler years. Some of our picks are also appropriate for children with oral motor disorders or developmental disorders like autism. However, they should only be used for these purposes upon recommendation from a licensed pediatric specialist.
Since younger babies can't exactly wander over to the toy bins and pick out something that catches their eye, it falls to you to select playthings that give baby the chance to practice and refine new skills. Don’t know where to start? Don’t worry. Read on to get age-appropriate play ideas and learn about the best developmental toys for babies at every age and stage.

Take your little one’s imaginative play to the next level with Play-Doh Buzz ‘n Cut. This set takes the fun of Play-Doh and takes it up several notches with a creative and fun little set. Kids will be delighted to give their buddy the hairstyle of their dreams. What’s cool? The buzz tool features cool buzzing sounds to heighten the play experience.


Everyone seems to be obsessed with going to Escape the Room parties.  Well now you can bring the party home with Escape the Room in a Box: Werewolf Experiment.  You’ll have one hour to crack some codes, solve some puzzles, and find some hidden clues.  Plus, even better, you can connect this game to your Alexa (if you have it) to keep track of time, ask questions, and even play a special soundtrack that just adds to the intensity of the game.  And your one hour begins….now!
Hot Wheels is known for its physical play, but now it is blending the physical and virtual world with Augmoto. Augmoto adds AR on top of a classic Hot Wheels race track. In order to race your opponent around the track, players have to complete mini games using an app. For example, players can earn missile attacks, which can be used to slow down your opponent. The AR component adds a strategic element to the classic Hot Wheels track, making it feel more like a video game.
The Gotrax is a self-balancing hoverboard with a stylish design and great battery life. It’s new and better that before! It provides great stability and a super smooth ride. It achieves speeds up to 8 miles per hour and operates for up to 2 hours. It features a stylish new design. The GOTRAX Hoverfly is UL certified, meaning it’s safe for riders and has passed rigorous testing. It supports riders up to 220 pounds.

A floor mirror is a perfect tool to help babies become aware of not only themselves but of a human face in general. Mirrors are a great way to let them explore the world around them and see their own features which will help them grow cognitively. This mirror features several fun things to appease their senses, such as textured leaves and various cute insects that will encourage their sense of touch.
Frozen fans can recreate their favorite magical moments from the movie with Frozen Icy Lights Elsa. Attach the snow flurry to Elsa’s hand and wave it to see the snow flurry in her palm light up icy-blue to bring the action to life. Place Elsa’s hand on Olaf’s head and press down to see him light up blue and speak 2 fun phrases! Icy Lights Elsa comes with Olaf, outfit, cape, and shoe accessories.
Toy shopping can be similar. The makers of baby products can slap an "educational" or "developmental" label on their toys without oversight and certainly without any research or evidence to support their claims. And you may be surprised to find that many of the most popular toys on the market aren't the most beneficial for development. Luckily, most baby toys aren't harmful, per se, but there are certainly some that are more developmentally helpful for our kiddos than others.
It’s already the #1 ‘new’ best seller on Amazon in the toy department and, go figure, it’s already so tough to come by!  This is an advent calendar of sorts where they’ll open the first little case on Dec 1st and get a fun surprise and then open up each individual case each day (up until Dec 25th) for more surprises.  There are 25 in total, plus an exclusive L.O.L doll! Learn more here!
Looking for a fun arts and crafts project for kids? The Cool Maker Tidy Dye Station lets kids create their own tie-dye creations with this fun kit. Wet and roll fabric, then wrap it with the color pod string to create awesome patterns. The best part? Since the color is in the string, it stays off your child’s hands. Two projects are included to get you started, then you can make your own for endless creative fun!
The ultimate hangout spot for your LEGO Friends is the new Friendship House. This 772-piece set is a 4-level, double-sided playset with a ton of wonderful play features. It comes with three mini dolls – Olivia, Emma, and Andrea as well as 3 animal friends to play out your incredible adventures. The Friendship House is actually a converted Fire Station, so it still features a brick fascade and alarm outside. The translucent garage door really opens and closes. There’s even an outdoor garden area, Upper Foreman’s Terrace above the garage, barbeque area with slide, and a rooftop area with hottub. The working pully is great for bringing up supplies and there’s even a fireman’s pole for the mini dolls to slide down. The set is easy to build and kids will have all sorts of fun building and playing out various stories for the characters and their animal friends. There are a ton of great features, details, and accessories to inspire countless hours of imaginative play.

Dollhouses promote imaginative play, object recognition, problem solving and social development through role play. And we found the perfect first dollhouse for toddlers. The Fisher-Price Little People House is an interactive toy with over 50 different phrases, songs and sounds. This set comes complete with Emma, Mom, and Dad Little People figures, as well as a table and two chairs. All appliances and living room, bedroom and bathroom furniture are built into the dollhouse so parents needn’t worry about losing pieces.


When it comes to holiday gifts for the toddler crowd, Christmas toys that feature Elmo are sure-fire winners. Kids can recreate their favorite Sesame Street faces out of (organic) dough! Use the tools (made of 100 percent recycled plastic) to stamp out the shapes, then accessorize with the pop-out features and have fun with the double-sided activity card.


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