Next look for toys that are free of potentially harmful materials such as lead, BPA, phthalates, and other dangerous chemicals and compounds. Reading all labels and literature that accompany a toy should be enough to figure out whether or not the toy meets your standards, and be on the lookout for words like "organic" and "nontoxic." Also check the place of manufacture of a product and be aware of inexpensive imports, which may not be entirely trustworthy in their labeling.
"It's a myth that babies can't play, even if they don't seem to be 'doing much' yet—they’re still taking everything in,” says Amanda Gummer, a research psychologist specializing in child development and spokesperson for the Genius of Play, a movement to raise awareness about the importance of play in kids’ lives. “Playing is a great way for parents and caregivers to build that vital bond with their baby, while sensory stimulations helps baby's brain grow.”
Surprise your L.O.L. fan this holiday season with L.O.L. Surprise #OOTD Outfit of the Day. This limited edition set features an exclusive L.O.L. Surprise! doll and over 25 surprises. In fact, fans can celebrate with a new look each day. With 24 exclusive fashion pieces, fans will enjoy dressing up their doll and going on all sorts of fun adventures.
Introducing Laser X – it’s the ultimate high-tech game of tag! Select team Red, Blue or go rogue and blast anyone. Supporting an unlimited number of players, you can play one-on-one or take on the entire neighborhood. Experience pin-point laser accuracy up to 200 feet! The vests count your hits and the blaster’s power indicator shows you when to reload. An interactive voice coach keeps you focused on the game. Laser X inside or out, day or night – it’s like a laser arena right in your own backyard! It’s the real-life laser gaming experience.
Spider-Man is one of the most beloved superheroes. This Marvel Spider-Man Titan Hero Series action figure is primed and ready for action! It’s a highly detailed 12-inch figure capturing the essence of Spider-Man. He features multiple points of articulation for fantastic poses and imaginative storytelling adventures. Are you ready for thrilling adventures?
Kids love toys!  Whether it’s Christmas, Hanukkah, or a birthday celebration, we’re always searching for ideas – especially for the kid who seems to have everything.  It’s time to put on your Santa hat, and start checking items off your nice (naughty?) list.  To get ready for the gift-giving season, we’ve picked toys that run the gamut.  From toys that sync, to toys that don’t require batteries.  As always, we’ll clue you in on some of the hottest items of the season, but we’ve also chosen toys that aren’t on all the “hot lists.”  Because off the beaten path is nice, and we think old school toys – like pogo sticks, knee hockey, and bikes are cool too!  And let’s face it, sometimes the (stressful) hunt for the “it toy”  just doesn’t work out.  Check out our favorite new releases and, time-honored classics below.  

If your child is itching to pick up a new instrument, but you're not sure if you have the time or cash to shell out for lessons, bring home this quality 61-key keyboard. It functions just like a regular piano keyboard, but it also features the ability to teach your child new music by connecting to an app. The keys will light up and show your kid how to play songs. 

Be on the lookout for toys that play music so you can soothe your little one while teaching them new tunes, toys that encourage sitting up so they can master tummy time, and textured toys that double as safe teethers. These 14 fun and educational infant toys will keep your little one occupied and engaged to the point that they won't want to put them down.


In the next stage, "bridging," your preschooler begins to make her own simple structures. She may put two blocks down, then place a third block over the space between them. In addition to learning how to balance, she is beginning to experiment with symmetry. Bridging leads to "enclosures." You can't build without being able to organize and enclose space. How am I going to fill that space? is a complicated question, requiring that your child figure out how many big and small blocks are needed to get the job done. Not only is your child planning ahead, but she is problem solving.
Star Wars teamed up with FurReal to bring everybody’s favorite Wookie to life. Chewie has been brought to life with his famous expressions and signature roar. When you talk to him, he will respond to your voice. With a built-in accelerometer, he responds to movement too when you pick him up. You probably didn’t know this, but he is incredibly ticklish. The cutest part? After fighting the Empire all day, he even can be put to sleep.
Mattel’s new partnership with Crayola brings the inspiring creativity of Crayola to the wonderful world of Barbie. Now Barbie fans can design their very own fashionable skirts for Barbie with this design studio. Everything from washable Crayola Gel markers to washi tape and stickers are included for your fashion designer. A Barbie doll, skirts, hangers, pom poms, and more are also included in the set. Fans can look forward to this exciting set launching this spring.
Even little ones can get in on the Advent Calendar fun with the Little People Advent Calendar set from Fisher-Price. Each day leading up to Christmas, kids can look behind each door to reveal a different surprise. They will discover 24 Little People friends along with holiday-themed accessories. Little ones will be so excited as they reveal their gifts and get closer to Christmas.
70s classic toy Stretch Armstrong is returning to store shelves. Discover what made Stretch Armstrong one of the timeless classic action figures enjoyed by countless generations. Stretch his arms and legs as far as you possibly can and even tie him in twists, and it instantly returns to its original form like magic. In fact, it stretches up to four times its size. The fun never gets old. Kids will enjoy stretching him over and over and coming up with fun, creative adventures.
“I love puppets. They’re a personification of this really cool-looking thing that seems to talk and engage with them. How fun is that?” Dr. Golinkoff says. “It’s great because it’s another persona that speaks and allows them to engage.” Here’s a set of animals and family members to elevate the bedtime story — and further develop your child’s language-acquisition skills and imagination.
Do you have a lot of LOL dolls lying around everywhere? Give them a new home with the affordable Pop Up Store. This stand not only gives you a great way to display over 50 dolls, but it also turns into a play area and carry case. It comes with one exclusive LOL doll. The best part! Not only is a great gift for an LOL doll collector, but your floor will thank you.
This vintage-inspired, all-sustainable-wood camper play set comes with four peg people and a pet dog ready to hit the road — or the front hall. “One-year-olds are just figuring out how they can influence the world around them, so they love putting things into containers and taking them out,” says Lytle. “This really speaks to that urge. It’s also nice that it’s a bus because a child that young is more likely to have been in a car or bus than a boat or plane, so this is more relatable.”
The Scrubbie pets are colorable and washable pets figures that kids can customize over and over again thanks to the washable Scribble Scrubbie Crayola markers. When you want to change the pattern on them, you just throw them in a tub of water and give them a bath. The set includes 4 pets, 6 washable markers and a tub. Expansion packs, sold separately, offer 12 pets to collect.
Babies will enjoy using their feet to push the keys when laying in the crib or touching the keys with their hands when on the floor. When they do, they’ll be rewarded with lights and musical notes. Parents like that the unit can be set in one of three modes to play longer or shorter musical sounds, or introduce shapes, colors, and numbers. With a variety of ways to use this toy, baby will have many opportunities to work on his or her motor skills with the Fisher-Price Kick & Play Piano.
Examples: Balls of different shapes and sizes, tricycles or three-wheeled scooters (with appropriate protective gear), plastic bowling sets, child-size basketball hoop, pull-toys (e.g., toys that your child can pull on a string), wagon to fill and pull, gardening tools to dig and rake with, moving boxes (open at both ends) to make tunnels to crawl through
What do you get when you combine the hot trend of squishy toys with the exploding success of collectibles? Poopeez, of course! Poopeez from Basic Fun! are a collectible line of squishy poo collectible characters based on entertainment. They have names like Pooji, Skid Mark, Dumpling, T.P., The Toot Fairy, and Lil’ Squirt to name a few to amuse kids. From the world of Kerplopolis, the toilet-themed world that Poopeez call home, there are about 36 Poopeez characters to collect in all. Who’s ready to get this potty started?!
When baby has dead, scaly, or dry skin, it can really irritate him without him really knowing how to express it. This soft loofah-like brush will help exfoliate all that new skin peeling and help fight the dry skin of winter. But our favorite use for this brush is definitely the help it can give to getting rid of cradle cap – which can otherwise last for months!
Inspired by Marvel’s Avengers: Infinity War hitting theaters on April 27th, the Sanctum Sanctorum Showdown, a 3-level New York City building, is a real blast to assemble. Fans will love creating their own thrilling battle scenes based on the movie with this 1,004-piece set. The coolest part? Without revealing any spoilers, the set features a ton of Easter eggs, surprises, and even allows for customization. The set comes packed with a great assortment of minifigures from members of Black Order Cull Obsidian, Ebony Maw, and Dr. Strange to Iron Man and Iron Spider-Man.
There are three levels, first one for babies from 6 to 12 months and the second one for kids from 12 to 18 months and the third one for children over 18 months. At the first level baby can practice tapping pegs, opening and closing the toolbox and batting the roller. Each activity rewards baby with shape and color names, funny sounds, words and songs!
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