It wouldn’t be a holiday without mass hysteria over the latest announcement from the Hatchimals folks.  Hot off the press (and already one of the most anticipated toys of the season) meet ‘HatchiBabies.’  That’s right.  They’re babies!  And this time you won’t know if you’re hatching a baby boy or a baby girl. It’s like a true gender reveal so get those cameras rolling! They also have a secret compartment (and companions) as an added bonus inside that famous speckled egg for extra fun this year.  They’re up for pre-order right now so you might as well get it while you can!  Learn more here.
The hit lollipop-filled scented plush mini collectibles, Pikmi Pops Surprise, introduce brand new surprises to discover in Season 2 like notebooks, nail decals, charms, and more. With the new season, there are more than 45 Pikmi Pops Surprise plush figures to collect. They are going to be a lot more wearables. You can wear them as rings, hairclips, and backpack clips.
Calling all bookworms! Rounding out our list of favorite Christmas gifts for kids, the Moonlite Story Projector offers a whole new way to experience stories. This pint-size projector clips onto your smartphone and using its flashlight casts amazing illustrations from classic books onto the walls the ceiling. A sweet addition to any kid’s bedtime routine.
Is it super difficult to get your kiddo to calm down and pay attention? We hear you! Bring home an educational activity table so your little one can take all of that energy out in a productive way. This option features more than 70 learning responses, sounds, and songs, plus activities that will increase your kid's knowledge of numbers, letters, colors, and shapes!
70s classic toy Stretch Armstrong is returning to store shelves. Discover what made Stretch Armstrong one of the timeless classic action figures enjoyed by countless generations. Stretch his arms and legs as far as you possibly can and even tie him in twists, and it instantly returns to its original form like magic. In fact, it stretches up to four times its size. The fun never gets old. Kids will enjoy stretching him over and over and coming up with fun, creative adventures.
Barbie Made To Move dolls are the ultimate posable Barbie dolls. They are designed to move and pose just like in the real world. The range of motion is really impressive compared to past dolls. That means Barbie can do just about anything from riding a pony to doing yoga and more. The possibilities are endless and only limited by your imagination. So what are you waiting for … let’s get movin’!
This simple concept soother is a plush stuffed toy attached to a Soothie pacifier. The easy-to-grab animals come in different options like elephant or giraffe, and even if your baby doesn’t like a pacifier, some like to chew on the soft rubber section. Since pacifiers are small, they notoriously get lost when flung out of a crib. But the animal part of this soother makes it easy to find and keep up with for routine nap and bedtimes.
Once you are satisfied a toy is safe, also make sure to consider your child's interests. Give the musically-inclined youngster instruments like a compact xylophone with a soft and oversized mallet, for example, or a lightweight piano that sits low on the ground. It's best to hold off on stringed instruments until a child is a few years old, though.
Get ready for exciting adventures with the Hidden Temple with T-Rex. Use the ancient structure as a research base in search of the hidden treasure. Rub the map to reveal the hidden path – where X marks the spot. At the base, protect the team from the ferocious T-Rex or enemies with the functional laser blaster. The working temple gate keeps unwanted visitors away. The T-Rex features movable arms, legs, and jaw to bring the action to life. What’s cool? Kids can use the UV flashlight to reveal glow-in-the-dark features, such as the ruin’s crystal eyes, jungle plant, and more. There’s even a pulley to transport equipment to the top floor. The set includes the Explorers team (Nick, Emma, Will), their dog Sammy, T-Rex, and several accessories to enhance your play experience.
One of our favorite toddler toys for several years, Anamalz are handmade, wooden figures reminiscent of your childhood with a fun, modern twist — the perfect classic-cute combo. Toddlers’ imaginations will go wild as they play with the poseable farm, jungle and prehistoric animals. It even comes with a cloth mat to set the stage for a creative landscape. ($19; amazon.com)
Recreate the Gyrosphere experience with this Jurassic World Gyrosphere RC from Mattel. Inside you can fit your 3.75-inch Jurassic World figures. It comes with a non-articulated Owen figure. It features a power switch to toggle it on or off, and it automatically powers down if it’s inactive. There are two buttons on the controller. The bottom one controls the motion, while the top one is for direction. You can imagine what this does to cats.
Take even a cursory glance at the regularly updated reports from the United States Consumer Products Safety Commission and you'll see toy recalls occurring at least on a monthly basis, and sometimes weekly. The CSPC notes for example a building playlet that posed a choking hazard despite being designed by a manufacturer reputed for safe toys. The agency tracked baby costumes recalled due to strangulation hazards. And they alerted consumers of a child's toy recalled due to the risk of it catching fire. All of these recalls occurred in a three month period -- as did dozens more.

The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best kids’ items, baby shower gifts, gifts for a 1-year-old, 3-year-old, 4-year-old, 10-year-old, and patriarchy-defeating books. We update links when possible, but note that deals can expire and all prices are subject to change.

Toilet humor and gross-out fun were huge trends at this year’s Toy Fair. Eww … is the first thing kids will say when they see Spin Master’s wild, wacky, and fun Dr. Pimple Popper Pimple Pete game. It’s all about carefully extracting those pimples without activating the mega zit. If you’re not careful, you’ll activate the mega zit and lose the game. This bears a striking resemblance to Operation and will put your pimple popping skills to the test.


This is a good little ride for a baby who can sit up with complete control and is at least very close to crawling. You will need to closely supervise to ensure safety, but the action of rocking back and forth for a baby is their version of a wild roller coaster and the look on his face when he’s riding will have you convinced you’re the best gift-giver in the world.
Who isn’t obsessed with Unicorns? Started on Kickstarter, Unstable Unicorns is a card game that raised an ungodly amount of money. In Unstable Unicorns, you must build a unicorn army. The player that is the first to collect seven unicorns in their hand is the winner, but thanks to the “Neigh” cards there are numerous obstacles in your way. It’s much a game of strategy as it is a game of betrayal. Add rainbows and a little sparkle to your game night.
Singing Rainbow Dash is one of our favorites! Singing Rainbow Dash sings 5 songs and features 15 different phrases. If you pull down her glasses, she will sing a song, like ‘My Little Pony’, and you can also activate her with her Cutie Mark. Here’s a cool surprise: You can also sing a duet with Rainbow Dash. How cool is that?! She also comes with her own glasses. Too cool! Singing Rainbow Dash is going to be a very fun gift if you want to sing karaoke with your favorite friend.
New for 2018, fans can now build their own cool Iron Man MK50 BrickHeadz buildable figure based on Marvel’s Avengers: Infinity War. The Iron Man MK50 figure dons his electromechanic armor suit from the movie and also features cool thrusters in the back. The figure will include a display stand and will be hard to pass up for die-hard Iron Man fans. Look for this new Iron Man BrickHeadz to hit store shelves this April.
Toddlers love the Easy Score Basketball set. It’s one of the best-selling basketball sets. The set features a basketball hoop with three junior-sized balls. The best part? The hoop can be adjusted to grow with your child from two to four feet. The basketball rim is oversized to build confidence in your toddler. Some toddlers may even be able to dunk the ball. It’s a super fun game building eye-hand coordination as well as social and motor development skills. It’s slam dunk fun!
Our selection of toys for toddlers with autism was created based on teacher recommendations and parental feedback. Good toys for very young children are safe, engaging, allow for successful exploration, and help to develop essential skills. Each of the toys in this section can help with social, emotional, cognitive, fine motor, or gross motor development. They are well made and work well in therapeutic settings, the classroom or at home. If you have a question about a product or need help choosing a gift for a specific child, please call our Customer Service team. It is our pleasure to help you!
"When your toddler cooks dinner for his furry friend or gives him a bath, he is practicing adult roles in a way that helps him make sense of the world," says Amy Flynn, director of the Bank Street Family Center, in New York City. Preschoolers get even more dramatic by giving their dolls and stuffed animals human qualities as they act out conflicts and frustrations. You may walk in on your 3-year-old as she's angrily telling her stuffed animal, "You're going in to time-out!" (You won't be the only mom who feels slightly horrified, wondering if that's how you sound to your child!) Next, you may see reenactments of events, but with an outcome that suits your child better -- for example, letting all her dolls have cookies before dinner.
If they’re not into ride-on unicorns, this is the ride-on animal for them! Meet Scout the Pony!  He makes over 100 unique sounds and motions and is totally interactive (and so cute).  You can feed it, walk it, ride it, and watch it perform a very special dance.  Plus, Scout’s ears, eyes, and head moves.  You can even hear Scout make cute little munching sounds when you feed him.  We just assumed it was a ‘he’ but could totally be a ‘she.’  You decide!  This one is hard to come by and is already the ‘must have’ for this upcoming holiday.  If you’re having a hard time finding it, be sure to check out Amazon too.
Freddie the Firefly has a lot to offer baby. He includes a rattling ball, clacker, mirror, and a plastic ladybug for teething. Multiple fabrics were used in the creation of this toy to increase touch awareness. Baby can learn colors, sounds, shapes while playing with Freddie and his many accessories. This toy will certainly keep your baby happy and entertained for hours whether on the go or staying at home for the day.
The book has a page for each of the first 12 months, then one page per year through the age of 5. One parent pointed out that the fill-in-the-blank spaces make it easy for even less creative individuals to make a meaningful and beautiful baby book. However, it has been noted that this book is more suited to traditional family types and often prompts photos or information about parents and grandparents that suggests that these couples are still together. Some parents may find this to be a little uncomfortable at times. Overall, though, this is a beautiful and simple to use memory book that will keep track of baby’s special moments and accomplishments for years to come!
First impressions for Mia’s Camper Van set are that it is really colorful and pretty sizable. The stickers give it some nice extra detailing. The set also includes a raft seating two mini dolls. There’s even a sleeper section with two beds for your mini dolls after a long day of adventuring. There’s plenty of detailing inside with a stove, sink, fridge, and more. It’s definitely a nice place to be and there’s plenty of play space for imaginative story-telling.
Meet Rollie My Kissing Puppy — the newest member of the Little Live Pets family. Isn’t he the cutest puppy ever?! He’s super adorable and it will be love at first sight. When he’s happy, he’ll wag his little tail and even he responds to touch. Put out your hand, and he’ll reach out his tongue to kiss you. This is the next best thing to a real pet without all the mess.
Realistically, babies are happy playing with household items like wooden spoons and plastic food containers, so you shouldn’t feel overwhelmed to break the bank on toys. The best toys for babies have colorful contrast for developing eyes and and engaging textures for little hands. And because babies do tend to explore the world by placing new items in their mouths, all toys should be safe to chew on. We suggest registering for at least a few fun and bright toys that will come in handy to distract a fussy baby or make tummy time more enjoyable. Whether you are looking for simple hand held toys for play time or soothing amusement for bedtime, we have a variety of great picks for you to choose from.
Hatchimals CollEGGtibles are one of the hottest toys this year. Now kids can bring the fun of CollEGGtibles to their favorite holiday season with Hatchimals CollEGGtibles Advent Calendar. This Advent Calendar features 24 surprises to hatch and over 50 surprises to discover. Each day leading up to Christmas, pop open a door to reveal paper craft decorations, small presents, stickers and accessories for your Hatchimals. What’s cool? Kids can build their own little winter wonderland scene with this set and play out endless creative adventures in Hatchtopia.
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We're proud to offer such a broad range of educational toys that provide real, tangible developmental benefits for kids at such a critical stage of their childhood. These toys are made to help little ones learn new things by challenging their minds and helping them develop important mental and physical skills. When they have toys that enrich them rather than simply entertaining them, young children are better able to tap into their natural curiosity and creativity to use their imagination and enjoy pure, authentic play. Shop this collection of best-selling toddler toys at Fat Brain Toys to find unique games, puzzles, books and more for your kiddo.
Babies Christmas gifts are fun to buy and even more fun to give, which is oh-so-true of the Lamaze Mortimer the Moose toy. It is equipped with various textures, colors and sounds, making it the perfect addition to their collection of sensory-centered toys. Deck the stroller with this multitasking moose or connect it to baby’s carrier or car seat and see little faces delight. Make sure Mortimer the Moose is with you on the go to help entertain and keep baby company. ($16; amazon.com)
Bright Starts Zippity Zoo 3-in-1 Around We Go: This activity station packs a lot of bang for the buck. It is designed for three types of play: sitting, standing, and walking, so it can grow with baby through the toddler years. Before baby can walk, a secure seat lets baby "walk" 360 degrees around the perimeter of the table. Later the seat can be taken out completely to become a toddler activity table. It has over 15 activities, including a piano station, flipbook, and music. Pregnancy and Newborn magazine featured the Zippity Zoo, saying it was a great option for "self-propelled motion."
This is a great way to introduce baby to new foods. Because it’s in the shape of the pacifier he or she is already used to, this will just seem like a new, tasty pacifier. It won’t require learning any new skills, and there won’t be as big a mess with this. You will still need to teach him how to eat with a spoon, but this is perfect for times when you’re in a rush or on the go.
Music is a wonderful tool for encouraging language development with toddlers.  In addition to learning important components of language such as rhythm and rhyme, music also has been proven to use many different parts of the brain.  Finger plays, simple songs, and exposure to various musical instruments are all excellent ways to promote language development!

Introduce your baby to the wonders of nature early with this three-piece wooden puzzle. The toy will also introduce your child to shapes (triangle, circle and rectangle), and matching pictures underneath will help your baby recognize where each piece should go. The plywood pieces are made with a non-toxic, water-based finish, according to P'kolino. (Recommended ages: 6+ months)
Inspired by the T-Rex in Jurassic World: Fallen Kingdom, Super Colossol Tyrannosaurus Rex stands a whopping 3-feet tall for larger than life fun! This T-Rex is hungry and is ready to devour as many as 20 mini dinos at a time. Featuring authentic detailing and sculpting, fans’ imaginations will soar as they act out their favorite adventures from the motion picture.
MLB The Show 18 has a familiarity to the gameplay that doesn’t quite excite as much as it used to. The list of improvements lack the punch, we’ve come to expect from a top-tier game. It was surprising to see mainstays like Season and Online Franchise mode disappear. However, fans are still getting a reliable and high-quality product. The Show’s gameplay and atmosphere have never felt better. Hitting, fielding, and the overall physics feel tighter, acting more like their real-life counterparts. It’s the most authentic on-field baseball game ever produced with its TV-style presentation.
A play kitchen is a great addition to any home toy collection. Not only do they offer hours of imaginative play for your toddler, but they also promote learning. Parents who play alongside their children can help them identify basic foods, colors, and dishes. Your toddler will enjoy making pretend meals, washing dishes, and putting away food in their toy kitchen.
A wonderful sensory toy that uses blank-and-white and color cards in a mobile for teaching contrast to baby. With this toy, your baby will experience black-and-white pictures as well as color cards to explore designs in visual graphics. The Infant Travel Toy is easy to attach to baby carriers and a variety of baby furniture to make it easy for travel and at-home play. The subtle movements of mobiles help babies fall asleep as they watch the individual toys dance slowly in a breeze or when touched.

Some experts believe that listening to classical music can do a world of good for your baby, including making your baby smarter and happier. As if that isn’t good enough reason to add a little classical listening to your baby’s playlist, think about what a nice change of pace a little classical music will be from the usual “The Wheels on the Bus” and “The Itsy Bitsy Spider” that you likely have on heavy rotation.
Featuring a highly detailed aerodynamic body, the Batman Knight Missions Air Power Cannon Attack Batmobile is any Batman fan’s dream vehicle. What’s cool? This new Batman vehicle is fully equipped with two air-powered weapons with pump-and-launch technology. The weapons are also detachable and can be held by the action figures or positioned on various ports on the Batmobile. It also fits your 6-inch action figures to bring the action to life.
Experience endless creative fun and possibilites with Sphero Bolt. It’s a next-generation app-enabled robotic ball. Featuring advanced sensors, an LED matrix, and infrared communication, kids can create and customize games, discover a range of activities, or simply drive and play. The best part? Kids will have so much fun they’ll forget their learning.
LOL dolls continue to be popular. There is something that is so fun about revealing the layered surprises inside. The latest series is the Eye Spy series, which is Series 4. The Series has secret messages on each layer that can be revealed with the included spy glass. Kids will feel like spies as they try to decode what surprises are hidden inside.

Here are wooden pegs and rings to mix and match in every variation. “I think this kind of stuff is fun. Children love stacking things because they want to make things bigger, as big as themselves,” she says. “Whenever kids find something they can do and it’s a little bit of a struggle, but not a huge struggle, that’s the key. It’s just a little bit hard to put those pegs in the holes. That builds some fine motor coordination.”
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The holiday season will be upon us soon, and it's time once again to start navigating the season’s softest, silliest and smartest of baby playthings. Whether you’re searching for the best baby Christmas gifts for your own bundle of joy or another little one that you love, make sure your list includes these adorable Christmas gift ideas for baby from Melissa and Doug, Fisher-Price, LEGO, Lamaze and more!
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